Branded Merch Weekly
Custom Apparel · 7 min read

Gildan T-Shirts for Custom Branding: What Australian Organisations Need to Know

Discover why Gildan t-shirts are a top choice for branded merchandise in Australia — from print quality to bulk pricing and decoration tips.

Kai Williams

Written by

Kai Williams

Custom Apparel

Two folded t-shirts, one black and one white, on a plain background in a minimalist style.
Photo by dayong tien via Pexels

If you’ve ever looked into ordering custom branded t-shirts for your business, event, or team, chances are you’ve already encountered the name Gildan. It’s one of the most widely recognised blank apparel brands in the promotional products industry — and for good reason. Gildan t-shirts consistently deliver reliable quality, excellent printability, and competitive pricing that makes bulk ordering genuinely accessible for organisations of all sizes. Whether you’re a Sydney-based corporate team kitting out staff for a trade show, or an Adelaide sporting club getting ready for their annual presentation night, understanding the Gildan range can save you time, money, and a fair few headaches along the way.

Gildan has built its reputation on consistency. That’s arguably the single most important quality in a blank apparel brand. When you’re ordering 200 t-shirts for a Brisbane conference, you need every single one to come out the same — same fit, same colour, same fabric weight. Gildan delivers on that front reliably, batch after batch.

But consistency alone doesn’t explain the brand’s dominance. Here’s what makes Gildan such a go-to choice for promotional merchandise:

Affordability at Scale

Gildan t-shirts are priced to make bulk ordering viable without blowing the budget. For organisations ordering 50 units or more — which is common for corporate events, school fundraisers, and community campaigns — the per-unit cost becomes very attractive. Pair that with screen printing setup costs spread across a larger run, and the total cost per shirt can be remarkably low.

To put this in practical terms: a Melbourne not-for-profit running a charity fun run might order 300 Gildan tees in white with a one-colour print on the chest. At that volume, the combination of affordable blanks and economical screen printing makes the project achievable on a tight budget without sacrificing a professional finish.

Printability and Decoration Compatibility

One of the most technically important reasons print shops and promotional product suppliers favour Gildan is printability. The cotton and cotton-blend fabrics hold ink well during screen printing, producing clean, vibrant results with minimal bleed. For heat transfer and sublimation on polyester-blend styles, Gildan also offers compatible ranges.

For those considering embroidery — particularly on polo shirts or heavier-weight styles — the fabric structure of Gildan garments handles embroidery hooping and stitching well, with minimal distortion. If you’re weighing up the right decoration method for your project, our guide to screen printing vs embroidery for branded apparel covers this in detail.

Colour Range and Sizing Options

Gildan offers an extensive colour palette across its various product lines, making it easier to match your brand’s PMS colours — or at least get close. While you can’t dye a garment to an exact PMS specification, Gildan’s broad colour selection means most brands can find something in the right ballpark.

Sizing is equally comprehensive, typically ranging from XS to 5XL depending on the style. This inclusivity matters enormously when ordering for diverse teams or public-facing events where you need to cater to a wide range of body types.

Understanding the Gildan Range: Key Styles for Branded Merchandise

Gildan doesn’t produce a single t-shirt — it produces a family of products across different weights, fits, and fabric compositions. Understanding the differences helps you pick the right blank for your specific decoration and end use.

Gildan Softstyle (64000 Series)

The Softstyle is Gildan’s most popular style in the promotional merchandise space, and it’s easy to see why. Made from a ring-spun cotton blend, it has a noticeably softer hand feel than basic cotton tees. This makes it well-suited to retail-style events, brand activations, and any scenario where the wearer is likely to keep and actually wear the shirt beyond the event itself.

For a Perth-based tech company running a product launch event, Softstyle tees strike a balance between comfort and printability — they look and feel premium without the price tag of a fashion-forward brand.

Gildan Heavy Cotton (5000 Series)

The Heavy Cotton is a workhorse. Heavier, sturdier, and slightly more structured, this style is a favourite for tradies, industrial events, and outdoor use. Screen printing sits beautifully on the denser fabric, and the durability means these shirts hold up through repeated washing — important if you want your branding to remain visible over time.

A Gold Coast construction company ordering hi-vis branded tees for a safety event might actually opt for the Heavy Cotton under a printed hi-vis vest setup, given its durability and structure.

Gildan Performance and Dri-Fit Styles

For sporting clubs, active events, and health-focused promotions, Gildan’s performance range offers moisture-wicking polyester options. These are particularly well-suited to sublimation printing, which produces full-colour, photographic-quality designs that won’t crack or peel — ideal for sports teams wanting striking custom jerseys or fitness event participants receiving race-day shirts.

Our beginner’s guide to sublimation printing for custom apparel is worth reading if you’re considering this decoration method for performance fabrics.

Gildan Ultra Cotton (2000 Series)

A step up from the standard Heavy Cotton in terms of fabric weight, the Ultra Cotton is commonly used for high-volume, long-lasting branded apparel. It’s a particularly good choice when durability is the priority — think tradie uniforms, school camps, or large-scale community events where the shirts need to survive a full season of wear.

Practical Tips for Ordering Custom Gildan T-Shirts in Australia

Getting the product right is only half the battle. The ordering process itself involves several practical considerations worth planning for ahead of time.

Minimum Order Quantities

Most Australian suppliers working with Gildan blanks will apply a minimum order quantity (MOQ) for decorated garments. Typically, you’re looking at a minimum of 12–25 units for screen printing, though some suppliers require 50 or more for certain colour setups. If you’re ordering smaller quantities, digital transfer printing may allow for lower MOQs — but the cost per unit will be higher.

For a deeper look at how MOQs affect your project budget, our explanation of minimum order quantities for custom t-shirts breaks it down clearly.

Artwork Preparation

Screen printing requires vector artwork — typically an EPS or AI file — for clean, scalable reproduction. If your logo only exists as a JPEG or PNG, your print supplier will likely need to redraw it, which may incur an artwork fee. Getting this sorted before you submit your order avoids delays.

If you’re not sure what file format your artwork needs to be in, our guide to preparing artwork for custom merch walks you through exactly what to supply.

Turnaround Times

Standard turnaround for custom screen printed Gildan tees in Australia is typically 10–15 business days from proof approval. Rush orders may be available but often attract a premium. If you’re ordering for a specific event — a Canberra government department’s team-building day or a Hobart community festival — build in at least three weeks of buffer to avoid last-minute stress.

Sampling and Size Runs

It’s always worth requesting a sample or a size set before committing to a large order. Gildan sizing can run slightly different to Australian retail standards, so having team members try on a sample helps avoid a stack of ill-fitting shirts post-delivery. Many suppliers can send undecorated samples for a small cost that’s often credited back on your order.

Budget Planning

A rough benchmark for planning purposes: at a run of 100 units, you might expect to pay somewhere between $15 and $30 per shirt all-in (blank cost + decoration + setup fees), depending on print colours, placement, and supplier. Larger runs push that per-unit cost down considerably. Our guide to budgeting for bulk branded t-shirt orders can help you build a more accurate estimate before approaching suppliers.

Gildan T-Shirts vs Other Blank Apparel Brands

It’s worth acknowledging that Gildan isn’t the only blank apparel brand used in the Australian promotional industry. Alternatives like AS Colour, Biz Collection, and AWDis offer varying qualities and price points. AS Colour, for instance, is a New Zealand-founded brand with a strong following in Australia — particularly for retail-quality, fashion-forward applications where garment fit and feel are paramount.

However, Gildan’s sweet spot is value-for-volume. For large-scale orders where budget is a primary concern and a consistent, reliable result is needed, Gildan is hard to beat. For more premium applications — a Melbourne agency gifting branded tees as corporate gifts or a boutique brand launch — stepping up to a higher-end blank might be worth the extra investment. Our comparison of blank t-shirt brands for custom printing covers this topic in depth.

Sustainable Considerations When Ordering Gildan

As sustainability continues to move up the agenda for Australian businesses, it’s worth noting that Gildan has made commitments around responsible manufacturing, including use of ring-spun cotton and certifications around manufacturing practices. That said, cotton production is resource-intensive by nature. If eco-credentials are important to your organisation, you may want to explore organic cotton or recycled fabric alternatives. Our guide to eco-friendly branded apparel options explores the sustainable alternatives worth considering alongside standard cotton ranges.

Conclusion: Key Takeaways for Ordering Gildan T-Shirts

Gildan t-shirts remain one of the most practical, cost-effective choices for custom branded apparel across Australian businesses, events, and organisations. Here’s a quick summary of the most important points to carry with you into your next project:

  • Choose the right style for the job — Softstyle for comfort and retail appeal, Heavy Cotton or Ultra Cotton for durability, Performance range for active or sporting applications.
  • Prepare vector artwork in advance to avoid delays and additional artwork fees from your supplier.
  • Plan for a turnaround of at least two to three weeks, including time for proof approval, to ensure delivery well before your event or deadline.
  • Request a size sample before committing to large quantities, particularly if your team or audience spans a wide range of sizes.
  • Compare total landed cost — blank + decoration + setup fees — rather than just the per-unit blank price, to get an accurate picture of your project budget.
  • Consider your end use carefully — if garment quality and brand perception are the priority, it may be worth weighing Gildan against a premium blank alternative.

Whether you’re outfitting a Darwin construction crew, kitting out volunteers at a Sydney charity event, or ordering staff tees for a Melbourne retail team, Gildan t-shirts offer a dependable foundation for branded merchandise that gets the job done without breaking the bank.